n 2009, the Department of Liberal Studies, now the School of Humanities and
Social Science, enrolled its first cohort of students in the B.A. in Communication
Arts and Technology. Over the years, industry partners and practitioners have
shown significant interest in the programme, with favourable responses to its
graduates and interns.
Students pursuing a degree in communication and media production require a threefold process of preparation involving theory, skills development and practice. Traditional classroom spaces, computer laboratories and studios typically provide support for the teaching of theory and practical skills. The practice component of this preparation, however, requires specialized spaces and processes that provide a real-world or simulated context for the linking of theory to skills.
Community Requests for BA CAT Services
Given the nature of the resources and training that the BA CAT has, requests have come over the years for it to provide support and service to various university and community projects. While this support has been useful for the marketing of the programme, it is recommended that it needs a platform other than the existing course delivery structure from which to respond professionally to service requests.
Since 2015, the Communication Arts and Technology Unit in the School of Humanities and Social Sciences began laying the groundwork for Communication Arts and Technology Productions, with the hiring of an academic member of staff who acted in the capacity of production manager/studio coordinator to deal with the requests for media services. The job description at that time combined the management of media services with coordination of studio modules and production. This was considered necessary as resources were being shared for course delivery and third stream income (media services): technologists, studios, equipment etc.
III CAT PRODUCTIONS DELIVERABLES
The facility proposes to deliver trans-media content and services in the following manner:
Original Content Productions
A. CAT Radio
CAT Productions in engaged in discussions with the School of Engineering and the Advancement Division regarding the establishment of a university radio station. A steering committee is to be established for moving the proposal forward, including ensuring that the university has access to a broadcast licence. Until then, however, CAT Productions will focus extensively on podcasting.
B. CAT Television
Until adequate IT resources are in place for real time internet broadcasting and streaming, CAT Productions will use internet resources for delayed transmission via streaming services e.g. Vimeo, YouTube, Ustream.
CAT Productions will provide transmedia promotional support for the BA CAT.